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Annie
Oakley Perfumery Introduces
Fragrance Made for Horses
Introducing the
first-ever line of natural
fragrances & oils made for
horses to sniff
Ligonier, Indiana, October
8, 2009 – Annie Oakley
Perfumery, a leader in the
development and sale of “For
training sessions, Journeys
develops a horse’s focus and
attention, negating the need
for the handler to use
harsher training methods.”
organic perfumes and oils
for the western enthusiast,
recently launched a line of
products specifically made
for horses. The Journeys™
collection includes three
products for use as
natural horse training tools
to prevent anxiety, calm
nerves, and gain focus of
the horse. The products all
contain a unique Calming
Lavender™ fragrance, and
include:
Annie Oakley
Perfumery was inspired to
create the Journeys™ line
after hearing from vets,
farriers, owners, and
trainers, all looking for
supplements to calm horses
so they could feel and
perform better.According to
Elizabeth Graves, owner of
Shades of Oak LLC, and
nationally renowned equine
clinician, trainer, judge,
and author, “Journeys is a
great tool to use for a
horse when traveling in a
trailer, riding in new and
unfamiliar areas, or during
stressful situations. The
horse creates an association
with the lavender scent that
he already knows and can
associate with good
experiences.” Graves adds,
“For training sessions,
Journeys develops a horse’s
focus and attention,
negating the need for the
handler to use harsher
training methods. It is an
amazingly effective tool.”
Lavender has long been
regarded by professional
horseman as an effective
natural tool for calming
horses. Annie Oakley
created an organic blend of
lavender essential oils for
horses, using the oil
clinically proven to be the
#1 most effective natural
product for training and
calming horses. And while
most things that are good
for you don’t always taste
or smell good, horses seem
to love the scent.
According to Graves, “my
horse takes it up each
nostril separately,
literally moving his head to
do this. It’s one of my
favorite
healthy horse treats and
sure beats sugar cubes!”
“I have always created
products using only
all-natural ingredients,”
says Renee Gabet, Founder
and President of Annie
Oakley. “It seemed a
perfect fit to create a line
of products for horses and
riders using the finest
organic lavender oil blend.
“ “For horseman, nothing
could be better than
training a horse in the
gentlest, most effective
way. For retailers, I
believe they will see
incredible interest and
sales for Journeys. Nothing
else like it exists.
Offering a fragrance for
horses is a true first and a
major new market opportunity
for anyone who sells to
horse owners and riders,”
Gabet adds. Annie Oakley
Perfumery, founded in 1980,
has created natural organic
essential oils, fragrances,
and bath and body products
for over 25 years. Ms.
Gabet studies and works with
the top global herbalists, aromatherapists,
universities, and perfumers
to create, manufacture, and
market unique oils and
fragrances. Contact Info
- Renee Gabet,
Annie Oakley Perfumery,
1-800-922-6643,
PublicRelations@AnnieOakley.com
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